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December 28, 2004 Stock Pick: Interchange Corp (INCX)

Stock Price: $16.39

We first released INCX as a stock pick unsuccessfully over a week ago when it was at $22.11. INCX dropped after the company decided to sell $15 million in stock. The outstanding share count will increase 822,000 shares. This financing will allow the company to expand more rapidly into the local search industry.

Interchange Corporation is a leading provider of local and national paid-search services. Their Local Direct(TM) search and advertising platform delivers geographically targeted search results to consumers.

INCX deserves a much higher market cap than $114 million.

There are only 3.2 million shares in the float. A short squeeze could send it up even more, 13% of the float is being shorted.

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