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February 2, 2005 Stock Pick: DoubleClick Inc. (DCLK)

Stock Price: $8.21

DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar.

DCLK is in a prime position to capitalize on the strong growth in the online advertising sector. GOOG just announced that their Q4 earnings increased seven fold mainly due to the rates they can charge to advertisers. Advertisers are going to turn to DoubleClick to make sure they are getting the most bang for their marketing buck.

DoubleClick's Q4 earnings conference call is scheduled for 5:00 PM Thursday, February 3rd. The company is profitable and generating major revenues. We expect fourth quarter results to be strong due to the current strong advertising environment confirmed by Google.

DCLK has been trending up steadily since August when it was below $5.00.

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