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January 4, 2005 Stock Pick: Eidos plc (EIDSY)

Stock Price: $1.56

Eidos plc is one of the world's leading publishers and developers of entertainment software with a diverse mix of titles for the PC, PlayStation®2 computer entertainment system, Nintendo GameCube(TM) and the Xbox(TM) video game system from Microsoft.

The gaming industry is beginning to heat up as more and more games go online. Online play is taking gamers to a new level, and we believe Eidos will be able to capitalize on it. They have the intellectual property, creative talent and technical capabilities, especially after their successful acquistion of IO Interactive back in April. The company is already beginning its transition program to the next generation PlayStation and Xbox hardware platforms.

Eidos has no long-term debt and cash of $69 million. This past year was lackluster for the company, but now management has all the incentive in the world to take over the gaming world.

EIDSY is near its 52-week low of $1.40 and has started to trade some heavy volume lately, it ran to $2.00 just over two weeks ago. We believe it can hit $2.00 again in the near future or even go above $2.50.

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