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April 29, 2008 Stock Pick: Jones Soda Co. (JSDA)

Stock Price: $3.38

Jones Soda Co. sells its Jones Soda products through its distribution network in select markets across North America. The company is a leader in the premium soda category and known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers.

JSDA is a well known soda company that ran to over $30.00 last year from the $5.00 level in 2006. Over the last year, JSDA has been sold heavily. JSDA is starting to comeback with its 50-day moving average just ahead at $3.86.

JSDA has grown revenue the last three years from $34.23 million in 2005 to $39.71 million in 2006 to $40.16 million in 2007. The Jones Soda brand is continuing to become more recognized. JSDA is trading at a market cap of only around $88.80 million.

JSDA will be reporting earnings tomorrow. We don't believe it will be hard for JSDA to improve from last quarter when revenue came in at only $5.95 million and a net loss of $10.2 million.

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