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Friday, January 20, 2017 Stock Pick

Stock Price: $88.90

Ralph Lauren Corp. engages in the design, marketing and distribution of premium lifestyle products. It offers apparel, accessories, home furnishings, and other licensed product.

Ralph Lauren is a name that seems antiquated as it seems like it has been around forever, but the company just got modernized when Melania Trump wore Ralph Lauren during the Inauguration. The brand has weathered the test of time. The company received a lot of publicity from her outfit.

RL had revenue last of $7.41 billion with net income of $396 million. It trades at around a 1 to 1 price to sales ratio with its market cap at $7.31 billion. RL is trading at only 2 times book value, so it represents a nice value at this time.

RL is at a nice point in its chart trading at $88 with its 52-week low at $82 and 52-week high at $115.

Morale at the company has to be high right now and an event like this can give a company huge confidence going forward that their brand is still extremely relevant.

Speculative Score: 2

1 Being the Least Speculative and Most Confident

10 Being the Most Speculative and Possibly the Most Risky

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