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January 25, 2004 Stock Pick: Taser International, Inc. (TASR)

Stock Price: $16.07

Taser International, Inc. makes "less-than-lethal" weapons designed not to kill, but to stun people into submission with an electrical jolt measured in MDUs -- muscular disruption units.

TASR has been crushed lately due to accounting, safety, and class action lawsuit issues. However, not many stocks could weather such a storm as TASR is doing. The fact remains that many people love this company and its future because of its futuristic, sexy appeal and its earnings potential. Its competitors don't have the distribution network, track record, or reputation making TASR that much more unique. The best part is the company still has a very low market penetration, and has every reason to expand.

The company is always trying to get acrossed that their guns save lives. The appeal of the company ends up hurting them at times because many Taser incidents are highly publicized.

This is a good time to accumulate TASR especially for those who have missed the dips in the past.

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