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February 14, 2005 Stock Pick: WPT Enterprises, Inc. (WPTE)

Stock Price: $19.39

WPT Enterprises, Inc. is the creator of the World Poker Tour®, a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and more than 50 markets globally. The company currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware.

Poker is one of the fastest growing sports in the world, if not the fastest. The World Poker Tour brand is leading its competitors including ESPN, which covers the World Series of Poker and airs the show Tilt. The World Poker Tour show on the Travel channel airs weekly from some of the most famous casinos with the best poker players. This show and the boom in online poker has fueled the poker craze.

This company under its World Poker Tour brand can now expand into all kinds of directions. They plan on launching their International online gaming software through in the second quarter of this year. WPT Enterprises has recently created the WPT Boot Camp to enable people to learn from professional poker champions. The cost is $1,495 per person.

We believe this company is only beginning to exploit the poker craze. will bring in major revenues and through its brand should become the leader ahead of

The company is profitable and should become much more so in the near future.

WPTE is relatively undiscovered, yet it already has a market cap of over $377 million. There are 4 million shares in the float and over 34% are being shorted. This could lead to a major short squeeze in the future.

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